pop up dress
The phrase “Less is more,” coined by the influential 20th-century architect Mies van der Rohe, has had a profound impact not only on architects and designers, but on various individuals as well. Designer Dieter Rams further refined this concept with “Less, but better,” a philosophy that continues to resonate today.
It is hoped that pop up dress’s activities, grounded in the “Less to More” philosophy, will stimulate the creative sensibilities of individuals contributing to society by achieving more usage and multiplying quality out of less to help in realizing a sustainable society.
Concept
“The Kimono” in the Circle
The traditional Japanese garment, the kimono, is crafted with straight-line cutting and stitching, eliminating waste.
Additionally, its ample room allows individuals of all body types to wear it comfortably, with plenty of room for personal styling. Can we incorporate the values and philosophies of the kimono into modern clothing?
A new form of attire that aims to be luxurious, liberating, durable, and practical? – This is what pop up dress aspires to. The materials used by pop up dress are high-quality silk textiles woven in Japan.
Concept
Reconstruction of the Kimono
pop up dress reinterprets and reconstructs Japan’s traditional attire, the kimono.
Zero waste design with natural materials, kimonos are traditionally made from silk fabrics and constructed using only straight lines. They produce almost no scraps and can be returned to their original fabric state when unraveled. Similarly, pop up dress uses high-quality silk fabrics, cut with straight lines to use the material efficiently without waste.
Versatility through “Ease” and “Fixed Form”
Kimonos have ample “ease,” making them suitable for all body types and allowing wearers to style them in various ways. Although the shape of the garment is fixed, the embroidery and patterns on kimonos can be complemented with different belts and accessories for diverse looks. pop up dress allows anyone to gather the fabric like a belt, enabling a personalized and adaptable style that suits each occasion and individual.
The exquisite craftsmanship of Japan
pop up dress uses two types of silk fabrics: silk organza and silk taffeta. These fabrics are all woven in the Tohoku region. The Artisans carefully set each thread on the loom and weave with great attention. The woven fabric is cut and sewn straight without distortion, and each piece is carefully finished into a product. As one artisan says, “There’s nothing more difficult than a long straight line.” Though popup dress may look simple at first glance, the long straight cuts and stitches reflect the artisans' skills and elegance.
pop up dress encapsulates Japanese craftsmanship and aesthetics in a single circle.
About
Silk Jewelry
Silk, with its beautiful luster and smoothness, is luxurious, yet light. Just adding one piece can instantly elevate your look. Like jewels made of fabric, it adds color to everyday attire.
About
+1 → +∞
Like scarves, shawls, boleros, vests, hats – the styling is boundless. With gathers, they transform endlessly. From +1 to +2, even to +10... the possibilities of pop up dress are limitless.
About
Anyone Can Dress Up
pop up dress has no size or silhouette. Because of its simple circular shape, it can be enjoyed regardless of age, gender, or body type. Allowing everyone to express their own unique style.